Microsoft Aims to Buy Gaming Company Activision for $69 Billion

January 19, 2022







アクティビジョン・ブリザード社は、Call of DutyWorld of WarcraftCandy Crushなどの人気・収益性の高いビデオゲームシリーズを製造しています。マイクロソフトはゲーム機Xboxのメーカーで、これらのゲームやその他のゲームを同社の定額制サービスに追加するとみられています。












しかし、ナデラ氏は、そのようなことはないと約束しています。彼は、この契約は、人々が "いつでも、どこでも、好きなように "ゲームをプレイすることを実際に支援するものであると述べています。


ダニエル アイブス氏はWedbush Securitiesの業界専門家です。同氏はAP通信に対し、マイクロソフトはストリーミングとメタバース開発で大きく拡大する計画を持っているため、”積極的な取引をする必要があった”と述べています。




ある団体、Public Citizenは、この契約案を批判しています。同団体のアレックス・ハーマン氏は、米連邦取引委員会と米司法省に対し、この取引を阻止するよう求めました。「もしマイクロソフト社が’メタバース’に賭けたいのなら、競合他社を飲み込むのではなく、新しい技術に投資すべきだ」とハーマン氏は述べています。






ナデラ氏は投資家との電話会議で、不祥事問題について直接は語りませんでした。しかし、企業文化の重要性については語っています。「アクティビジョン・ブリザードが新たな文化的コミットメントを推進することが重要だ 」と述べ、「この(取引の)成功は、それにかかっている 」と付け加えました。






Microsoft Aims to Buy Gaming Company Activision for $69 Billion
In this file photo, the Activision Blizzard Booth is shown on June 13, 2013, during the during the Electronic Entertainment Expo in Los Angeles. (AP Photo/Jae C. Hong, File)

Software maker Microsoft is buying the video game company Activision Blizzard for nearly $69 billion in one of the biggest technology deals in history.

Microsoft announced the agreement Tuesday and said it is expected to be completed in 2023. The deal must be approved by government regulators.

Activision Blizzard produces a series of popular and profitable video games including Call of Duty, World of Warcraft and Candy Crush. Microsoft is the maker of the Xbox gaming system and is expected to add those games, along with others, to its subscription service.

If approved, the deal will turn the software maker into one of the world’s largest video game companies. It is expected to better position Microsoft to take on other major videogame competitors like China’s Tencent and Japan’s Sony.

The deal is also expected to help Microsoft better compete with technology companies developing equipment and systems for a future “metaverse.” Metaverse is a term used to describe a non-physical world in which individuals can interact through different kinds of virtual technology.

Among the companies that have confirmed the development of metaverse technologies are Microsoft, Facebook’s parent Meta, Google and Apple. In announcing the agreement, Microsoft Chief Executive Satya Nadella said gaming is expected to play an important part "in the development of metaverse” systems.

Experts said the deal will turn Microsoft into the third-largest video game company in the world, a position formerly held by Japan’s Nintendo. Only Sony – maker of the PlayStation gaming system – and Chinese technology leader Tencent are bigger.

Microsoft’s Xbox already develops and produces its own games. But the deal with Activision Blizzard will give the company control of many additional games. This is likely to raise questions about whether Microsoft could shut out competitors by restricting Activision games to its own Xbox system and Windows-powered computers.

Nadella, however, promised this would not be the case. He said the deal would actually help people play games “wherever, whenever and however they want.”

Daniel Ives is an industry expert with Wedbush Securities. He told The Associated Press that Microsoft “needed to do an aggressive deal” because the company has plans to greatly expand in streaming and metaverse development.

Ives added that the size of the deal is likely to bring closer attention from regulatory agencies in the United States and Europe.

One group, Public Citizen, criticized the proposed agreement. The group’s Alex Harman called on the Federal Trade Commission and the U.S. Department of Justice to block the deal. “If Microsoft wants to bet on the ‘metaverse,’ it should invest in new technology, not swallow up a competitor,” Harman said.

The deal came after Activision Blizzard faced months of accusations involving sexual misconduct at the company by several top managers. There were also employee accusations of workplace discrimination and unequal pay.

The company has said it is still investigating and dealing with the accusations. On Monday, Activision Blizzard said it had fired or pushed out more than 36 employees for violating company policies and disciplined 40 others since July.

In a conference call with investors, Nadella did not directly speak about the misconduct issues. But he did talk about the importance of company culture. "It's critical for Activision Blizzard to drive forward on its renewed cultural commitments," he said, adding, "the success of this (deal) will depend on it."




Words in This Story

regulator – n. a body with the responsibility to control an activity or process, especially by using rules

subscription – n. an agreement that you make with a company to get a publication or service regularly and that you usually pay for in advance

virtual – adj. used to describe something that can be done or seen using computers or the internet instead of happening in a physical place

streaming – n. the continuous transmission of video files from a server to a viewer

bet – v. to risk money on the result of a game, competition, etc.

misconduct – n. behavior by someone in a position of responsibility that is morally wrong or breaks the rules while doing their job

discipline – n. the control of people’s behavior by using rules and punishments

renew – v. to arrange to continue an official agreement or set of rules